Free Google Tools to Increase Business Visibility on Google Search
Do you have any idea that you can reach directly to your customer on Google without paying a single piece of the amount? Yes, it can happen if you know the potential of free Google tools. There are lots of amazing tools that are provided by Google to enhance the visibility of your business products or services.
When we think about any online business first we search for the website but in the real world websites are just a place where your customer reaches in the end. It is well tested that the users of the internet trust those products or services which appear on Google search results again and again and for this, Google helps you by providing various free tools.
List of 10 Top Free Tools of Google for Business
Google My Business
More than a million searches take place on Google per hour and if your business products or services are not showing on the related search results, then you need to look up your strategy and use tools like Google My Business.
This tool of Google helps you to get free space of search pages, you can add details of your business like address with maps, contacts info, provide reviews for your product or service from genuine customers, etc. Through this space, the end-user of your product can reach out directly to your business place or contact you directly without any visit on your website.
Think With Google
This free tool lets you use the analysis of Google according to the searches for a particular product, services, or other types of stuff. You can get the information about the behavior of Google users like who and when the search for which query.
Think With Google is the right path to those marketers who are searching for Google Insights.
Google Analytics
If you are using your own website to get leads directly to your business, then this tool can help you to understand the user’s behavior for your website. This Google tool allows you to get information like how many users reach to your website, when then reach, on what page they land, duration of users for a single page of your website, from where the user comes (country, city, web browser, source, etc.).
Google Analytics can show you a summarized detail of every user who visited on your website which can help you to make future strategies for your business website.
Google Alerts
To run any business, you need to know the exact updates for your business-related events and Google Alerts does exactly for you. You can sign up in this tool and select the interest as per your choice. Then this free tool of Google provides all the latest updates for the selected interest by sending emails for those updates.
Google Trends
This tool specifically provides you the nature of searching trends, it can help you to get exact targeting keyword related to your business material. You can view the trends of Google searches as an example, if you selling shoes from your website and you have used the keyword “best shoes in city” and users are searching for “best shoe retailers in city”. This trend will be shown in Google Trends and then you can update keywords in your webpages.
Google Blogger
Google Blogger is the blogging platform where you can write blogs or other kinds of content form. You can utilize this free Google tool to write your business product updates, news related to your company or organization.
This free Google service is also famous for its SEO friendly view which helps you to get more exposer from this tool.
Keyword Planner Tool
This tool is helpful if you planning to create Google Ads. This tool shows you a complete list of searched keywords with the estimated budget. You can also utilize its other features to filter data for the desired keyword. You can view and analyze data according to the required geographical locations, gender, browser, mobile devices, and so on.
Google Webmaster
There are many organizations offering for the best webmaster tool but you can utilize the free Google webmaster tool which provides information about every search for your website. You can view the complete details of every page, post, crawling issues, and other details.
Google Keep
In order to manage your daily work, Google Keep will help you to save any event with a specific purpose and then you can set the fixed time for the remainder for that work. This also provides options to manage work according to your current location likewise, if you set the home as the location for the remainder then Google Keep will remind you that work when you reached your home.
Google Hangouts & Meet for Business
These two tools are associate with every Google Gmail account and you can use this tool for business purposes without any issue. You can start video meetings or join the meeting through the use of Google Meet and with Hangouts, you can send messages and images.
With all these above free Google tools, you can improve your business visibility on Google search pages. There are also some Google tools available for free that can help you to manage your website more appropriately such as Public Data Explorer, Google Forms, Google Feed burner, Google Scholar, Google Calendar, Google Drawings, Google Groups, Google Re-sizer, Google Page-Speed, Google Classroom, Google Digital Garage, etc.
Final Verdict
If you are looking for the paid sources to get more exposer for your website, then I suggest you first utilize the Google free tools so that you can save your precious amount and get better visibility on web search result pages. It provides a safe environment to protect the business from virus attacks.